Starbucks will soon be adding soup to its menu in an effort to grow its food business.
This spring, Starbucks will begin a regional roll-out of a new line of organic soups, Sharon Rothstein, the company’s global marketing officer, announced on Wednesday at Starbucks’ Investor Day. Varieties will include chicken and tomato soup.
Rothstein said that with 50 per cent of Starbucks’ traffic coming after 11 am, there is an opportunity for Starbucks to grow its food business beyond…
This spring, Starbucks will begin a regional roll-out of a new line of organic soups, Sharon Rothstein, the company’s global marketing officer, announced on Wednesday at Starbucks’ Investor Day. Varieties will include chicken and tomato soup.
Rothstein said that with 50 per cent of Starbucks’ traffic coming after 11 am, there is an opportunity for Starbucks to grow its food business beyond…